Feature: Q&A with... Karl Shaw of Silver Birch Creative

Sam caught up with Karl Shaw of Derby Graphic Design firm, Silver Birch Creative, to see what they are all about.

HM: What do you do at Silver Birch Creative?

KS: We're a graphic design company specialising in Brand Identity. We have vast experience within all aspects of branding, from concept to production. This covers corporate identities, brochures, advertising, print, exhibitions & events, campaigns, mailers, websites and photography. We have a passion for all things creative and the desire to deliver and enhance your business on time and within budget. We are passionate about what we do and care about our relationship with our clients.

HM: Who is part of Silver Birch Creative?

KS: We are currently a team of four consisting of myself, Karl Shaw (Managing Director/Creative), Emma Shaw (Accounts Director), David Sloan (Senior Creative) and Jade Mosinski (Junior Creative).

HM: How did Silver Birch Creative come to be?

KS: The business was formed in May 2008. After 11 years experience in the creative industry working on diverse projects from a range of SMEs to large blue chip companies. I decided it was time to fulfill my vision of running my own design agency, in which we could develop a relaxed and friendly working environment where creativity could thrive and great client relationships be built. 

HM: What sort of projects do you work on?

KS: We work for a really diverse range of clients such as boutique hairdressers and contemporary jewellers to schools and world clock makers Smith of Derby. We have created branding for international football tournaments and award winning campaigns for Derbyshire County Cricket Club. The list goes on...

We enjoy working for all our clients no matter how big or small, we treat them all with the same respect and the satisfaction of the end result is as rewarding each time.

HM: You mention on your website the importance of the small things, what small things in life do you enjoy the most?

KS: Hearing the birds sing, a brew in the studio (thinking juice!), sharing a beer with friends, loving and being loved (is that a bit deep??!)

HM: We love the illustrative style of Jade Mosinski's work, what led you to some one who works in this way?

KS: As I'm sure you're already aware we love our birds, they're part of our branding and identity and a source of inspiration. So when Jade applied to us for work experience with a portfolio that contained some unique bird illustrations we obviously saw potential and Jade is now a valued member of our team.

HM: Do you work with freelancers?

KS: We do work with freelancers, mainly within the digital market and for copywriting. We aren't looking for any new recruits at present but we would probably be looking to add a digital/web person next time round.

HM: Any excting projects in the pipeline that you can share with us?

KS: We are launching our new product brand Silver Birch Originals soon, so who knows where that will take us. Watch this space! And follow us on twitter for updates @SBOriginalDerby 


To find out more about Silver Birch Creative head to their website here.

Tags:  silver birch creative Graphic Design branding identity Derby Creatives graphics